Experience and what is experienced are not the same. So we can't both be the experience and what is experienced.

It is not pleasurable to experience pleasure. Just as it is not painful to experience pain.

That is to say when we experience pain that pain is in our experience, but the experience is not painful.

How absurd would it be to burn our finger and then being aware of that is a new burn. There is just one burn. Being aware of that burn will make it more vivid, but the awareness is not itself a burn, the burn is the subject of the experience.

This means if we are burned, then we are the burning but we are not the experience of the burning.

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Watching adverts you see they almost all exploit "good feelings." It seems that people are particularly susceptible to feeling good, and the desire to feel good draws people in. But all these feelings are just the subjects of experience. They are not linked to experience is anyway.

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This can create some confusion. Normally we just do what we want, and that is usually to generate some positive experience. Realising that this is only a default state of existence and its not really anything to do with us leaves us rather disinterested in this mode of existence. Eckhart Tolle ended up sleeping on park benches once he saw through the self. All this pursuits are no longer relevant.

Now I understand the key switch is not to inactivity.

As Master Hsing Yun of  the Fo Guang Shan says "Bodhi mind is not a rocking chair." What emerges after the "self-centre" is seen as uninteresting and irrelevant is compassion. The loss of "self-centre" evolves action into it free form which is kindness and sincere interest in the welfare of others (including oneself). Previously it was anchored to an absolute fixed place, roughly believed to be located somewhere loosely associated with the body or thoughts, but while firmly believed no actual evidence ever existed. However with no evidence to prove it, no evidence existed not to prove it. We don't actually know Father Christmas does not exist! Sure most kids are not good enough to get  real visit from Father Christmas so their parents have to stand in. But if you are really good you will get an actual visit (this is what I used to genuinely argue with people who said their parents were Father Christmas). But just cos he never visited me we don't actually know for sure he does not exist. And the self if like this, can't put my finger on it - is self in my body or in my mind? - but just cos its not clear does not mean I need to ignore it. That is how it seems.